SWANTON — Rather than speaking poetically about the romantic nature of her fledgling business, 16-year-old entrepreneur Madison Carey likes to talk business.
Trade in candles.
“If I’m going to sell something, I’m going to make sure I’m okay with the quality [of my product]”, said Carey. “And I always wanted something that was mine, something that I was proud of.”
Her mother, Jenny Bessette, owns Jenny’s Barn and Flowers by Debbie, and she passed on her entrepreneurial spirit to her daughter. The two were brainstorming together at a softball tournament this fall when Carey said the idea came to him.
“We were trying to find another business that we could add,” Carey said. “And it just occurred to me. Why not try candles?”
An aspiring beautician, Carey’s experience with facial hair removal products naturally lent itself to fusing organic soy wax granules with oils in molds. Since launching its first seasonal lines, Madison Candles has found tremendous success through social media, and the experimental production now boasts a growing list of satisfied customers.
“We were both really surprised,” Carey said. “My mom would take pictures of the ones that sold and bring them home every day, and we had to do some more.”
Ah, make decisions
A digital native, Carey started her business by scouring the internet for inspiration to create fashionable, on-demand candles.
She used Pinterest, Instagram and Google images for popular looks and home decor, and found a series of “dough bowls” whose wooden exteriors were accented to resemble country barn wood. The material proved to be much more forgiving when filled with hot wax than glass, so Carey designed his candles to be larger pieces with multiple wicks for a subtle, exaggerated look.
While balancing her studies at Bellows Free Academy-St. Albans, Carey can be found in the evenings after school melting, pouring, mixing, ordering and designing new inventory. Her family helps, but she’s largely a solo show, often working until dusk to fulfill orders.
His creations are almost magical. Shaped like hearts and small rustic boxes, the candles are feathery white with lavender branches floating in the pearly surface, or with curled, dried rose petals strewn like leaves on a pond. The rustic charm conjures up images of country weddings or secret gardens, and each has a terrific yet pleasant smell.
Carey said the range of scents she uses tend to be ones she enjoys, and wild berry is her top seller overall.
“I change the offerings with the seasons,” Carey said. “During the holidays, I use scents like pine.”
Carey dreamed of owning her own car once she got her license and now pays for her white Jeep Wrangler, which is often seen parked outside Flowers by Debbie. She bought it when she was 15.
Money from her candle business, combined with what she has earned from work events for the family business, The Abbey, is helping her both develop her money management skills and teach her life skills. responsible business practices.
An aspiring medical esthetician with an eye for beauty and deep ambition, Carey dreams of one day becoming CEO of her own company and has said she wants to “be big”.
“A lot of people I know own businesses, my family owns businesses, and I’ve always wanted my own business,” Carey said. “And I’m not talking about just one small store…maybe multiple businesses.”
Based on her designs alone, she got off to a good start: Carey started posting photos of her designs available on the Flowers by Debbie Facebook page. In the store, Carey has her own display case with several shelves of candles, as well as a photo and a short biography of her as a designer.
What started as a test product quickly became a hot item, and since launching her brand this winter, Carey has sold hundreds of candles. Suddenly, commenters started asking for orders via comments and direct messages, and the business started to explode.
During Valentine’s week, she made $1,300 on the candles alone in the shop. His candles range from around $20 to $30, depending on size and shape. It has set its price according to the quality of the materials it uses and the quality of the service provided to its customers.
She works hard and sometimes sacrifices her sleep, but the customer always comes first.
“She took over our kitchen,” Bessette said. “The business has gone crazy.”