MOUNTAIN VIEW, Calif., March 9, 2022 /PRNewswire/ — Leading technology providers in the digital commerce ecosystem today announced the launch of the Commerce Experience Collective (CommX), a community that guides brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices, and more. CommX is particularly focused on growing e-commerce for businesses around the world – uncovering growth drivers that have a measurable impact on bottom line, enabling revenue optimization through modern technology, enabling businesses to owning the entire customer experience and fostering the community and collaboration that are essential for the future of e-commerce.
CommX founding members include: Bloomreachthe world’s #1 commerce experience cloud; Quicklythe world’s fastest online payment experience; Miraclethe leading provider of market solutions; ShipBob, the first global omnifulfillment platform; and Sinch, a global leader in cloud communications for mobile customer engagement. CommX is powered by proprietary research from TradeNexta community, event series and conference for retail and DTC brand marketers.
As shoppers increasingly look to brands to deliver personalized and differentiated digital experiences, brands are in turn looking for the technologies that will help them deliver. Yet monolithic e-commerce platforms and the legacy technologies they have long relied on fall short, unable to help companies achieve end-to-end commerce experiences that satisfy every single consumer and ultimately accounts, generate measurable revenue growth. The real solution lies in the collective – an ecosystem of solutions each powering specific elements of the commerce experience, from marketing and site search to payment and fulfillment. Together, these technologies enable a new era of digital, agile, customizable and data-driven commerce.
“The next big thing in digital commerce is not a single platform, but a collaborative group of modern innovative technology providers, all dedicated to customer success and evolving the commerce experience. As leading providers of these technologies, CommX members will help guide businesses into a new era of e-commerce, one focused on highly personalized and optimized commerce experiences that drive measurable growth. We are extremely excited to see how this community will enable businesses to unlock even greater opportunities through their digital channels,” said Brian WalkerChief Strategy Officer, Bloomreach.
CommX is launched at a critical time for e-commerce. After a tumultuous acceleration in 2020 and a race for customer loyalty in 2021, many companies are now looking ahead to the year of transformation ahead. According to Digital trends and investment priorities 2022, In the inaugural CommX research report conducted by CommerceNext, 55% of retailers predict e-commerce growth north of 20% this year. They reflect on the impact of this anticipated growth on acquisition and retention strategies, and what this means for their investment priorities.
“Despite the challenges of the pandemic, the evolution of e-commerce has entered its next era of innovation,” said Scott Silverman, co-founder of CommerceNext. “Companies need to think about what comes next – how they plan to build loyalty, how social media will evolve, how the customer experience can get even better. CommerceNext is excited to partner with CommX to help share cutting-edge research that provide an important vantage point for retailers and brands investing in the future.”
CommX is an open community, with resources and research freely available to everyone on its website. To learn more about CommX, visit here. To learn more about joining the CommX community, visit here.
About the Commerce Experience Collective
The Commerce Experience Collective (CommX) is a cabinet of hand-selected leaders from across the industry, united in their mission to define, build and establish best practices for commerce experience as a discipline. CommX founding members include: Bloomreachthe world’s #1 commerce experience cloud; Quicklythe world’s fastest online payment experience; Miraclethe leading provider of market solutions; ShipBob, the first global omnifulfillment platform; and Sinch, a global leader in cloud communications for mobile customer engagement. CommX is powered by exclusive research and insights from TradeNext, a community for marketers of retail and direct-to-consumer brands. For more information visit: www.commerceexperience.com.